How to Increase Facebook Engagement
What is Facebook Engagement?
Facebook engagement is the interaction or activity that anyone performs on your Facebook post or pages. They include the usual: likes, comments, replies, reactions, shares, tags in other posts, etc. Your Facebook engagements are important to you because it could extend your reach.
More shares, for instance, means more exposure that goes beyond your confined audience. It simply means much more popularity for your page, business or profile. Your engagements give you the best analytics and statistics regarding how well your audience relates with your content.
What’s more, Facebook’s algorithm uses your engagement for proper, strategic news feed placement.
How do I Increase my Facebook Engagement?
In this article, we’ve compliled 10 ways you can easily achieve more engagement on Facebook, which are useful for both personal and business pages.
1. Add a video or an image to your Facebook post
Videos and images are great ways to boost engagement. They actively tell your story in an engaging manner and make your post livelier than when only text is used. Users are on Facebook to see something that would either make them smile and happy, or to educate and inform them.
If your posts can do anything like these four, it’s a great move towards acquiring more Facebook engagement. Info-graphics, memes, and clear-cut images really come in handy for this purpose, too.
You might want to read our What Makes a Great Social MediaVideo article for more information on video.
What Makes a Great Social Media Video
2. Ask questions
Questions keep your readers engaged with your post and make it more interactive. They want to see if they can relate with the questions you ask. By asking questions, you open a dialogue with your audience. And dialogue will enable you to better understand how to please your users, but also to gather engagement score.
Ask questions that begin with ‘How’, ‘Why’, ‘Do you’, ‘What’.
Can be very effective at times if looking for more Facebook engagement.
3. Share valuble content
Not every user on Facebook is OK with scrolling through adverts or coming across someone consistently trying to get them to purchase stuff. This is important, if you own a business and looking more engagement for your Social Media business page.
A good tactic is to tell a story about a problem in a creative and fun way and then describe later in the body how your product easily solves that problem. It wouldn’t look like an advertisement at first, but technically it is.
Therefore, you should focus on posting quality content. And your viewers would appreciate it much more that way by liking, commenting and sharing, which means more Facebook engagement.
If your interested in what content works best on social media, read our Best Type of Content for Every Platform article.
Best Type of Content for Each Social Platform
4. Keep it simple
Keep your posts simple and straightforward. This has been shown to increase viewer engagements, especially when there are no links to be clicked, videos to go through, too many images or it contains just a mass of text.
Even if it’s text only; the record for the number of retweets on a Twitter post is a quote tweet containing only 3 words!
Brand posts, for instance, usually contain either just one photo attachment, a short video or make use of words only, and these can be ideal types of posts. It is also recommended by Facebook to make things simple by using a consistent colour scheme with recognizable images ti make it easy for the audience to navigate towards your content.
Therefore, find a way to get around complex posts, including those with excessive thumbnail photos, and several attached links. Make sure that your posts are as short as possible to easily get the attention of your viewers quickly, considering that they usually have lots of content to go through on their News Feed. Applying this technique will make them more likely to stop scrolling and engage with your post.
5. Post at the perfect time
Yes, there is a such thing as “The Perfect Time To Post on Facebook”. A study conducted by Buddy Media has uncovered the best times of the day that Facebook posts receive more engagement. This occurs during non-busy or work-free hours, when a larger number of Facebook users are online, available and ready to comment, peruse, or simply interact with your post.
This time is between the hours of 7pm (19:00 hours) and 8am (08:00 hours) daily, depending on your time zone. Therefore, always post at the right times and do it consistently.
If your page is a business or you’re a publisher, you can take advantage of the Facebook Insights service to know the time that the majority of your viewers go online. Well-timed posts receive more likes, comments, shares, and reactions, and cause it to last longer on the Facebook News Feed. They work well with Facebook’s algorithm and will increase your Facebook engagement.
6. Get to know your audience
This involves knowing and understanding what your audience loves to see and interact with, and thereby, taking advantage. Take note of this fact, however, that it is the interests (wants or needs) of your audience that matter and not yours in this case. If you post what they want to see, this technique helps you to create a rapport with your followers and viewers, causing them to interact and even look forward to your posts.
7. Know how the Facebook algorithm ranks content
In order to fully maximize engagements, a clear understanding of how the Facebook Algorithm works is very necessary, especially for the business owner or advertiser. It could help in a number of ways to improve the duration of your content on the News Feed.
With Facebook’s algorithm, its main objective is to show stories and content that matter to users; something they can connect with that is likely to bring up meaningful interactions and positive reactions.
It does this by focusing on four main categories:
- The inventory of all posts that are available for display. It simply means all the possible content that can be displayed on a user’s News Feed. They include status updates and regular posts from Friends, publishers and pages.
- Indications that will inform Facebook about what each post is. What can Facebook deduce from this content? How appropriate is it for the viewer? The good news is that every advertiser should tailor their content based on the answers to these questions. This enables them to have control over what Facebook interprets: The content type, purpose, the publisher, and others. These indications are grouped into active and passive signals. Passive signals/indications refer to average time spent viewing the post, time which it was posted, and other indications. Active indications/signals bring engagement that encourage continuous engagement. They include likes, shares, comments and replies.
- How would a viewer react to this post? Positively, or negatively? The more positively Facebook’s algorithm ranks it, we wider it gets distributed and viewed.
- The score the content gets after all of these factors have been evaluated.
Knowing and learning this will help you plan your content more effectively.
More information can be found by reading our article: Understanding the Facebook Algorithm
Understanding the Facebook Algorithm
8. Create a Facebook group
Opening a Facebook group is another great way to get people engaged. Your Facebook group can get more engagements due to the freedom to start discussions, and this will ultimately lead the members of your group to like your page and follow up your content.
Within the group you could bring up creative conversation starters, post interesting content, promotional offers, and so forth. The members of the group are aware of your brand as they interact with others in the Facebook group and this puts them in a position where they are more likely to engage with your content.
9. Actively utalize Facebook Stories
This is a more informal way of sharing content. Facebook stories are a great option if you do not want to post too frequently, or your content consists of mainly images.
Facebook stories are located at the very top of your news feed; it is an informal method of keeping your friends and viewers updated without having to fill their news feed with your posts. And by the time you actually post, viewers are more likely and ready to engage with it.
10. Include a call-to-action
Don’t be afraid of telling users what to do or to ask favors.
“Sharing is caring”, “Share if you agree”, “Let’s hear your opinion”, “Send me a message”.
Business wise: “Download our app via this link”, “Book an appointment today”, “Visit our website for more”, “Contact us via the following…”
These are all examples of call to action instructions that give your friends and viewers a range of alternatives than the usual types of engagements which involve liking, commenting and sharing.
If you don’t ask, you wont get!