How to Write a Blog Post?

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how to write a blog 1

Whether you’re an aspiring writer looking to start a new blog or a seasoned copywriter who’s looking to brush up on your blogging skills, this guide will get you up and running. Here, we’re going to look at how to write a blog post, and give you some advice on how to approach and structure your blog post.

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”

Brian Clark (Author at CopyBlogger) Tweet

Table of Contents

How to write a blog post

This guide will include a blog template that will help you in keeping your content intriguing and engaging. It will also help you brainstorm new blog ideas, creating a new outline, building a rough draft, revising a rough draft, and crafting enthralling headlines.

1. What to write about

The reason this is so important is because you need to have a clear idea of what you’re writing about before moving on to planning everything else. To do this, everything you write should fit within a particular category.

This strategy is called ‘Niche Down’ as it funnels down to the basics of a blog, where you start with a broad category and zoom in on a more detailed part on each layer. 

As an example, say we had a blog category called ‘Self-Improvement.’ 

So, within that blog category there can be dozens of subcategories such as ‘Health’, ‘Professional Life’, ‘Relationships’, and ‘Character’.

As an example for Health you can niche down to healthy eating, for Relationships you can niche down to marriage, and for Character you can niche down to leadership.

We’ve mapped out an example below:

  1. BLOG CATEGORY: Self-improvement 
  2. SUBCATEGORY: Character
  3. TOPIC: Leadership
  4. ANGLE: 5 Secrets for Building Strong Character.

Picking the right topic or niche is so important and choosing one that’s too wide can leave you in trouble downthe line. Using the niche down approach will help guide you towards a niche that focused enough for you to thrive with.

2. Choosing a blog post type

There are many blog post types you can choose from with the following being only examples of some types available to bloggers. 


Listicle is a numbered list used to give someone a practical handle for what the content is going to be about.

Example: 18 Simple Kitchen Hacks That Will Save You a Ton of Time.


How-to’s are great because they show someone that you’re going to give them a solution to a problem and how to do something.

Example: How to Fix Apple iPhone’s Most Annoying Quirks.

The #1

This blog post type is useful because it is focused on only one thing.

Example: The #1 Reason The Facebook Won’t Ever Change.

Common Misconceptions

Common Misconceptions are guaranteed to bring results if you want to catch people off-guard. Sometimes it’s shocking, sometimes it’s disruptive, but it is an excellent strategy to catch people’s attention and get them to read your blog post.

Example: 7 Common Packaging Misconceptions and What Newbies Need to Know

The Shocking Truth About

One of the outdated, yet most effective strategies of writing a blog post is through ‘The Shocking Truth About.’ It implies that you don’t know something about something you should know.

Example: The shocking truth about Sugar.

The Secret To

If you know a blog topic that most people want to read and you couple that with something about a secret to it, people are going to click and they’re going to want to read it.

Example: The secret to living is giving.

3. Using a blog post template

Having a blog post template makes it easier for you to fill the blanks. Take the following template as an example of how you could structure your plan before starting to write the post.


2. Introduction (e.g. Anecdote or Nut Graph)

3. Transition to Body Copy

4. Supportive Points

5. Closing Paragraph (Call to Action)

1. Blog Title

The very first thing you need to do is to hook your writer with a convincing blog title/headline. To carry on with the example above, the following are some of the blog title suggestions:

  • 5 Things That Could Make You a Better Leader.
  • 5 Qualities of a Great Leader.
  • 5 Secrets of All Great Leaders.

The title could be the first thing someone sees, so make sure they’ve either got enough information, or purposefully not enough to build intrigue!

2. Introduction (e.g. Anecdote or Nut Graph)

Introductions mainly fall into two categories, anecdotes and nut graphs. An anecdote is a personal story that connects to the big idea of your blog post and a nut graph would be the main idea of your blog post or article described in a nutshell.

There are numerous ways to start a post and using an anecdote or a nut graph is optional in blog writing. But if you use them, they’re tried and tested formats that make great introductions.

3. Transitional Sentence

A transitional sentence is what helps move your reader from the ‘big idea’ to the supporting details. This is the essential part of blog posting as it moves your reader from the big main idea to the supporting information you need to get from them.

4. Supportive Points

Supportive points establish the meaning and value of your blog post and adds validity to your big idea. You tell people why you believe what you believe about your idea or you provide the evidence to support your points. By doing so you are filling your blog with more than empty ideas or opinions on a page and adding value to the reader.

For example:

  1. Practice gratitude, because expressing gratitude is the gateway to joy.
  2. Commit to growing, as what’s not growing is dying.
  3. Refuse to talk negatively about others, because gossip is toxic.
  4. Live generously, we were designed to give, not take.
  5. See failures as opportunities, failure is inevitable, making the most of failure builds character.

5. Closing Paragraph:

Your closing paragraph is the last thing your readers will read, so make sure that the purpouse of your article is clear. Also make sure that you include any key call to actions as well to make sure that your leaving yourself the best possible chance of an outcome. That outcome could ba a click, or even just a conclusion like sentiment for the reader to take away.

4. Checking for clarity in your writing

It may seem obvious but checking for clarity and simplicity in your writing pays off. Make sure your ideas are being delivered to the reader, as quickly and as effectively as possible.

  • Have you made your core idea clear?
  • Is your core idea included in your intro?
  • Do your supporting details support your core idea?
  • Does your conclusion reinstate the core idea?

5. Making your writing flow

This is one of the most understated values of writing on the internet, your writing flow determines how your ideas are being delivered. 

Here are some basic ideas around this:

Write conversationally:

  • How would you explain your blog post to a friend?
  • Read it aloud. Does anything feel funny? Reading aloud allows you to see a different way and will enable you to hear some things.
  • Don’t be afraid to break the rules and change the writing to sound like how you talk. This is a blog, not an academic paper.

Building flow between sentences and paragraphs:

  • Start sentences with connection words like ‘AND’ (yes, and!) and ‘BUT.’
  • Indicate when something new is coming.
  • Vary sentence length and structure.
  • Show the relationship between ideas.
  • Vary your starting words.
  • Keep your sentences simple.

BEFORE: Geralt was always known as a basketball phenom in his hometown of Brooklyn, New York and is now a world-renowned NBA star known for his superior, opponent-freezing dribbling skills the keep opponents at bay.

AFTER: Geralt grew up as a basketball phenom in Brooklyn, New York. He’s now a world-renowned NBA star with opponent-freezing dribbling skills.

6. Choosing a blogging platform

If you havent already, there are tons of online blogging platforms available to choose from that will help you host and write a blog. There are many platforms suitable for beginners as well as more complicated platforms for the more experienced bloggers.

We’ve put together a few recommendations for you here: Best Blogging Platforms 

Best Blogging Platforms

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Take Away

Writing a blog has never been easier, and we hope you now know a little bit more about how to write a blog. Make sure you take time to read some of our other articles on blogs!

Related Article: How to Start a Blog?
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