What is Digital Marketing

What is Digital Marketing?

Digital marketing simply refers to any form of marketing and advertising that is done via mobile, electronic, or digital devices. It is a more commonly used term today. Digital marketing is nothing new, seeing that it has been around as long as mobile devices came about. 

A whole lot of people think that it involves only social media advertising and content marketing. These are other forms of digital marketing but are not all-encompassing, as digital marketing occurs both online and offline. 

Today, there are several forms of digital marketing, and they include:

  • Email Marketing
  • Affiliate Marketing
  • Search Engine Optimization
  • Pay-per-click Advertising (PPC)
  • Content Marketing
  • Social Media Marketing
  • Influencer Marketing.

Digital marketing is essentially geared towards achieving marketing objectives by applying digital technologies and media. Digital marketing is not separate from marketing, as it should be a section of every modern marketing department due to its importance in the modern world. 

The objectives of both are one and the same. However, it is called digital marketing more often, because it requires a special skill set which may or may not be found in an average marketer, requiring the expertise to utilize digital technology effectively.

The entire scope of digital marketing involves digital and mobile experiences such as app and mobile design, digital media and communication channels and routes, digital strategy, prospect and customer relationship management through the automation of the marketing process, and the use of digital and electronic devices to accomplish its marketing objectives.

Research shows that the average amount of time spent using our devices is increasing daily. In America, for example, users spend well over eleven hours a day using electronic devices. This may sound strange, especially when you remember that there is a total of 24 hours in a day. This plainly suggests the importance of digital marketing in today’s world.

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